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We cover the entire marketing spectrum specifically for small businesses
So how can Messenger help your Business?
Well it all starts with your customers. Here’s a couple of ways we can help you take advantage of Facebook Messenger;
Generate Leads – Start conversations directly in Messenger to learn more about potential customers using predetermined questions.
Nurture Potential Customers – Drive people to relevant pages on your website or answering frequently asked questions with automated responses.
Increase Sales – Show potential customers images or videos to help them learn more about your products or services.
Dynamic Product Ads
How is that possible? This is where the almighty Facebook Pixel comes in. Simply install it on your website or app and we can use this to leverage your business in a variety of different ways;
By targeting anybody who has visited your website within the last 180 days which works great if you want to re-engage people who may have forgotten about you or remind recent website visitors of products they viewed but not yet purchased.
By tracking activity on your website from when a product is added to basket or signed up to your email list – all aspects of your website can be tracked and we can then leverage this in our campaigns to drive sales and sign ups.
By finding more people who may buy your products or esquire about your services so you can easily grow your business.
When it comes to advertising, you can never have too much data! One of the ways we help our clients to grow without burning through budgets is by using a combination of Custom Audiences and Lookalike Audiences.
As the name suggests, a custom audience is made up of anybody who has engaged with your business be it through visiting your website, engaging with your Facebook post, submitting an enquiry or purchasing your products. Essentially, they are unique to your business and are ready to be marketed too.
We can utilise custom audiences in a variety of different ways;
- Targeting existing customers with products that are similar to what they’ve already viewed/purchased.
- Remarketing to potential customers who have visited your website within the last 30 days.
- Promoting your latest offer to anybody who has engaged with your Facebook Page.
- The reason why custom audiences work so well is because they are already ‘warm’ which means they often result in lower ad costs and higher ROAS.
Similarly, Lookalike Audiences can also deliver great results for your Facebook Campaigns. A Lookalike Audience is made up of people who are deemed similar to your Custom Audience.
For example, we will often create a Lookalike Audience of existing customers for our clients which essentially tells Facebook to find more people who are likely going to buy our clients products because they are ‘similar’ to those who already have.
Lookalike Audiences are great if you are keen to scale your Facebook Ads and our team can utilize them so you reach a high quality audience who are likely to be interested in your product or service.